Dating back over fifteen hundred years, to the fourth and fifth centuries, Advent remains one of the oldest Christmas traditions. However, its original significance has changed much since its conception, when Christians dedicated the period of Advent to prayer and reflection. Now, Advent is a time that promotes and garners festive excitement, not just for …
Telling Stories Through Animation
Insatiable user appetite for short, digestible and moving content makes animation an appealing medium for audiences. Produced quickly, easily, and inexpensively, animations are also an accessible and effective choice for those with a story to tell. Gaining around 30% more audience reach than static images, animation and live action videos are compelling, capturing and holding …
How to Recognise Good Design
Everything has a design, from microscopic organisms in nature to an advert in Times Square. The best place to find good design is in nature, where organisms have evolved over thousands of years to best suit the environment they inhabit, which is why designers often find inspiration in nature. A great example of a good …
User-Centric Design: Understanding the User and Designing to their Needs
It’s estimated there are over 700,000 young carers across the UK. This figure equates to one in twelve secondary school–aged pupils. It’s likely, therefore, that there are young carers in every school and college across the UK. The South Oxfordshire based charity BeFreeYC (formally SVCC) works to provide advice and support to young carers, helping them with day-to-day …
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The Value of Branding for Start-ups
Branding for start–ups can be a critical factor of early survival. Gaining quick market attention, industry recognition, user engagement and universal confidence rely heavily upon effective brand creation. This may be even more so for innovative companies where brand creation is a step ahead of developing a technology. A new medical start-up EnteraSense saw the …