When asked to create the Laithwaite’s Gift Catalogue this year, we were really excited to bring our creative style and approach to the project. A holistic design process, beginning with developing concepts to showcase the products and illustrate their life-style value, through to art directing the photoshoot on location and designing the catalogue style, content and layout, we applied creative principles throughout. This catalogue demonstrates the value of the design process, art direction and design principles in achieving an effective and successful piece of creative design.